Talk about thinking outside of the box; it sure is a city sign with all the classic signs (ha puns!) of a tourist card with a sense of humour (or lack of).
The white text says: Trendy 2016: Staycation... The destination is the journey...
And the text with the coat of arms: On the East Sea Coast
Lastly the sign itself, it's formatted like the other signs for smaller towns. Top: Vacation, Location: Beach, Area: East Sea Coast. (The now leaving part) Bottom: Home, Location: Sofa, Area: Living room